OFFSCREEN is an online magazine entirely dedicated to the world of cinema. I undertook this project as part of an assignment in the third year of my learning journey at Eikon. The aim of OFFSCREEN was to explore the diverse backgrounds of cinema. To bring this project to life, I began by conducting a market analysis to position the brand and identify a target audience, creating personas in the process. Using this information, I crafted a visual identity for the magazine. Next, I developed a site structure to define various content categories and organize them logically.

Moving forward, I transitioned to creating a wireframe, which underwent testing by users matching my target audience. Armed with valuable insights, I proceeded to bring my final design mockup to fruition. Beyond the website, additional communication materials were developed, including an Instagram page and animated posters.